Individuals who can understand data and go for data driven decisions making using their critical mind will be highly valued.
On his 90th birth anniversary, Sukanya Verma lists 20 of her favourite scenes that reiterate his extraordinary grasp on the language of cinema and connect with the viewer.
A comeback without a digital plan may turn out to be futile.
The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.
After a month long gap, the primary market is heading for a busy time, with five firms including Paytm parent One97 Communications and policybazaar parent PB Fintech have lined up their IPOs in the first half of November to raise over Rs 27,000 crore collectively. The other three firms whose initial share-sales are set to open are Sapphire Foods India, which operates KFC and Pizza Hut outlets, decorative aesthetics supplier SJS Enterprises and microcrystalline cellulose manufacturer Sigachi Industries. The IPOs of FSN E-Commerce Ventures Ltd, which runs online marketplace for beauty and wellness products Nykaa, and Fino Payments Bank are currently open for public subscription.
A tweet from a user who goes by the handle '@Vikash67456607' triggered a major Twitter backlash, with the hashtag 'Reject_Zomato' trending on top at the microblogging site. In response, Zomato apologised to Vikash and also issued a statement both in Tamil and English, stressing that the company stood for diversity.
WhatsApp on Tuesday said its latest policy update does not affect the privacy of messages as the Facebook-owned company sought to address concerns around security of user data on the platform.
In its latest campaign, Dalda is stressing that it's now a refined oil brand and no longer just a vanaspati offering.
When the Delhi police served him a notice in May for a case involving tagging some political leaders' tweets as carrying manipulated media, a spirited Maheshwari said he was employed by Twitter Communications Private Limited, and not Twitter Inc, and, therefore, could not help them. The authorities were understandably not pleased.
In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards
'What amazes me the most is that today users communicate with voice-activated speakers like as if they were talking to another human being, using words like "please," and "thank you," and even "sorry"!', says advertising guru Sandeep Goyal.
The phone maker seeks to protect market share via budget smart phones, dual-SIM devices and more.
The rot is is not limited to Chitra Ramkrishna and the yogi, observed Debashis Basu.
In a year when the COVID-19 pandemic has forced the tournament to be shifted out of India, KKR look to connect with their fans virtually across the globe.
There have been complaints from consumers that the firm has increased the base price of products and then charged the lower GST rate, thereby keeping the MRP of products the same in pre and post tax rate cut.
Brands are turning up the pitch on voter participation, targeting millennial consumers.
The Kerala High Court on Wednesday issued notice to India cricket captain Virat Kohli and the state government in a plea seeking ban on online gambling in the state.
A keen understanding of the way our brain functions is essential to building sustainable routines and habits that set us up for success, says Jay Kumar Hariharan.
FMCG major Hindustan Unilever Ltd on Thursday reported a 10.7 per cent increase in its consolidated net profit at Rs 2,100 crore for the first quarter ended June, 2021 led by a volume-based growth despite challenging circumstances due to the second wave of the pandemic. The company had posted a net profit of Rs 1,897 crore in the April-June quarter of the previous fiscal. Net sales during the quarter under review stood at Rs 11,996 crore, up 13.49 per cent, as against Rs 10,570 crore in the corresponding period a year ago, Hindustan Unilever Ltd (HUL) said in a regulatory filing.
More than just a legacy brand in commercial vehicles, Ashok Leyland wants to be seen as an old brand embracing new values.
Recently, world headlines buzzed with Elon Musk's announcement that he was shelving his audacious bid for social media platform Twitter. Away from the media spotlight, questions are being asked about the maverick billionaire's plans in India, too. A few days ago, a Reuters report said Musk's flagship Tesla had put on hold its plan to launch electric cars in India.
'You need a leader whom India can identify with and I cannot think of any other leader except Sachin Pilot in the Congress party.'
Lessons Nestle must learn from its big mistakes
Earlier in the day, Russia was banned from defending its Davis Cup and Billie Jean King Cup titles but its players will still be allowed to compete at the Grand Slams and in regular tour events.
In many respects, Ramdev is also among the busiest FMCG brand ambassadors.
He appears to prefer controlled environments and secure, guided outcomes. In this format, he seems to be at home across scales ranging from a studio-based interview to giant stadiums. It highlights the significance of control in the ruling dispensation's idea of narrative, observes Shyam G Menon.
If you want to build your community you need to show who you really are, says podcaster and digital content creator Raj Shamani.
Bharti Airtel on Wednesday announced a new corporate structure to sharpen the company's focus on rapidly unfolding digital opportunities while enabling it to unlock value. The move comes at a time when digital is turning out to be a compelling proposition for players in the Indian market, where the use of smartphones and better broadband connectivity has spurred the adoption of a new range of services. Players are positioning themselves beyond the core telephony offerings, as they enhance digital engagement, build future streams of revenue and create brand differentiation, besides redefining themselves as a larger platform of digital services, say market watchers.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
And it's a strategy that seems to have paid off. Online booking for the motorcycle has been temporarily halted given the huge waiting list of buyers. Orders are still being taken at the dealerships, but the earliest one can expect a delivery is by the end of 2019, reports T E Narasimhan.
The beauty of foreplay lies in its nature of being unpredictable, the more you indulge in it, the better it gets, advises Divya Sethi, sexual wellness expert at Domina by Pee Safe, a feminine hygiene brand.
To watch Dada standing on the steps of the airplane ladder with a glittering trophy in hand was exhilarating, recalls Hemant Kenkre.
I got to know that every referred case for angiography and angioplasty got a kickback of Rs 5,000 and Rs 15,000 respectively. Seeing this trend, doctors started paying referring doctors Rs 1 lakh in advance and adjusting it as and when patients came in. This menace slowly spread its tentacles all over the medical field, including radiological diagnostics and biochemistry laboratories. For every test ordered, 20 per cent of the bill was given back to the referring doctor. This led to doctors recommending unnecessary tests. The pharmaceutical companies also saw burgeoning business. Acclaimed doctors were given televisions sets, refrigerators, air conditioners and cars depending upon the prescriptions. General practitioners would prescribe unnecessary drugs, and were given returns in cash. A fascinating excerpt from Dr Upendra Kaul's When The Heart Speaks.
India has to put in place legislation and rules which seek more clarity and transparency from technology companies. Domestic and global companies that use consumer behaviour data to enhance addictive behaviour must be scrutinised and controlled. Currently the intermediary guidelines focus mostly on content management and grievance redressal. However, the underlying software engines that influence online consumer behaviour need oversight, too.
Nestle was perceived as being feeble in its defence.
From sports science to aviation, here are some brand new courses that are available for Indian students at the post graduate level.
Esper said Beijing was trying to use the coronavirus tragedy to their advantage for 'propaganda purposes'.
'Hardik has done very well and I have been impressed by his leadership.' 'His approach is in line with a modern-style of leadership which is collaborative.'
Equal parenting is not about sharing baby-care responsibilities only; it includes housework, breadwinning and some me-time as well.
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